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• Released: Hot & Not Trend List 2009 From Klaus Van Den Berg
  AMSTERDAM, December 27 /PRNewswire/ --
  - "In 2009 Humour Will be the Best Rumour Around the Trend"
  
  The annual Hot & Not List of market researcher Klaus van den Berg is released. Since the early 1990s he has been studying consumers, costumers, trendsetters and stakeholders for companies, governments, NGOs and charities. To answer media requests about the new trends for the coming year, he publishes his independent trend list. The lists are based on analysis of
  cutting-edge international lifestyle media. His 'hots' and 'nots' are published worldwide. International broadcasters interviewed him about it. Van den Berg: "In good times and in bad, new trends are always a hot conversation piece. Next year the coolest charts will be the financial listings and economic overviews. Because people will act more aware, critical and cautious in all aspects of their consumer lives, trends will be cooled down accordingly. Next year's trends will be less in your face and more 'tongue-in-cheek', if not to say 'tongue-in-chic', than last year's. Forget glamour. In 2009 humour will be the best rumour around the trend."
  
  Website: http://www.klausvandenberg.com
  
  Copyright of this press release: Klaus van den Berg 2008, The Netherlands
  
  HOT 2009 NOT 2009
  
  Kate Ryan Eurovision Song Contest
  
  Touch Scroll
  
  Big bags Back packs
  
  Sharp silhouettes Mix & Match
  
  Back-to-the-Basic Life Accessory Life
  
  Nigella Lawson Desperate housewives
  
  Bargain hunters Personal shoppers
  
  Toning down Showing off
  
  Salads Appetizers & desserts
  
  Jokes Critique
  
  Grey hair Coupe soleil
  
  Mono-tasking Multi-tasking
  
  Grace Jones Studio 54 revivals
  
  Comedy Reality
  
  Greenland Iceland
  
  Penguins Teletubbies
  
  Sessilee Lopez Wannabe model competitions
  
  Monopoly Roulette
  
  Beach wear Street wear
  
  Positive news Negative news
  
  90s house music samples 80s electro music samples
  
  Meditation Mediation
  
  Vitamins Carbohydrates
  
  Coupe Stephanie de Monaco Hair extensions
  
  Humour Glamour
• ABSOLUTDRINKS.COM - The Complete Drink-Mixing Guide
  STOCKHOLM, Sweden, December 18 /PRNewswire/ --
  - Easy Access Drink Inspiration
  
  Classic cocktails, non-alcoholic and tea drinks; the drinks of today are of many kinds and they can all be found on the all-new and updated drink guide from ABSOLUT. Thanks to new and easy search features, ABSOLUTDRINKS.COM promises to guide each visitor to the right drink and recipe for every
  possible occasion.
  
  (Photo: http://www.newscom.com/cgi-bin/prnh/20081218/332439-a )
  
  (Logo: http://www.newscom.com/cgi-bin/prnh/20081218/332439-b )
  
  Through the decades ABSOLUT has gathered a vast collection of recipes and drink expertise. Originally launched in 2006, ABSOLUTDRINKS.COM has proven to be a drink guide appreciated by many consumers, regardless of their spirit base.
  
  Whether looking for a classic cocktail or a taste of novelty, the new ABSOLUTDRINKS.COM will guide the visitor in an even easier way through ingredients, spirit bases and occasions from a database containing more than 3,000 inspiring recipes, all tested and served by actual bartenders around the world. It's a quick and simple tool to use at home for the consumer.
  
  "The new ABSOLUTDRINKS.COM is the ultimate guide to sophisticated drink-mixing made easy", says Louise Aren, Global Director Integrated Marketing, The ABSOLUT Company. "In a few minutes, everyone can learn how to mix a Cosmopolitan with the perfect finish and make good use of each ingredient at hand for the right occasion."
  
  In the "How to mix" section, ABSOLUT lets the visitor in on some tips and tricks from behind the bar on how to make a stunning drink; fruity, spicy or bitter. In only five or ten minutes anyone can learn to create and garnish an impressive pre-dinner cocktail. The web site also features personal drink
  top-lists by ABSOLUT visionaries, such as celebrity gossip blogger Perez Hilton who really enjoys a High Heal
  (http://absolutdrinks.com/Drinks/high-heel.aspx ).
  
  Here are two suggestions for a cold winter day or the upcoming New Year's party:
  
  ABSOLUT APEACH TODDY
  (http://absolutdrinks.com/Drinks/absolut-apeach-toddy.aspx )
  
  ABSOLUT RASPBERRI ROYAL
  (http://absolutdrinks.com/Drinks/absolut-raspberri-royal.aspx )
  
  For more inspiration, please visit http://www.ABSOLUTDRINKS.COM
  
  The Absolut Company has the worldwide responsibility for the production, marketing and commercial development of ABSOLUT VODKA and Level Vodka. ABSOLUT VODKA is the world's fourth largest premium spirits brand, and it is sold in 126 markets. Every bottle of ABSOLUT VODKA is produced in Ahus in southern Sweden. The head office is located in Stockholm. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.
  
  For further information please contact:
  
  Louise Aren, Global Director Integrated Marketing, The Absolut Company, Tel: +46-8-744-72-83 direct, e-mail: louise.aren@absolut.com
• Coventry Expands in Face of Market Turmoil
  FORT WASHINGTON, Pennsylvania, December 18 /PRNewswire/ --
  - Global Expansion is Marked by Appointment of Two Senior Executives to New Office in United Kingdom
  
  At a time of deep uncertainty in global financial markets, Coventry is expanding internationally and announced today the hiring of two senior executives, Michael T. Crane and Simon Erritt, for the company's new office at Berkeley Square in London.
  
  Coventry, the leader in the secondary market for life insurance, has been strengthening its capital markets group over the past year and winning access to new sources of international capital. Now, as many financial institutions suffer unprecedented losses, Coventry's prominent role in a stable sector that does not correlate to the capital markets is further accelerating and expanding worldwide. Coventry had its best month ever in November, 2008, and will record the strongest year in its 25-year history. By the end of this year, Coventry expects to have originated and structured more than US$28
  billion in transactions.
  
  "Uncertainty in the markets is sharply speeding up the demand for alternative asset exposures like the ones we provide," said Reid Buerger, Executive Vice President of Coventry. "Our impeccable track record, financial strength and conservative approach have paid off in recent months. In
  addition, the growing opportunities that we see, when contrasted with difficulties in other financial sectors, show that this is a special time and we are attracting outstanding talent."
  
  Mr. Buerger said that Michael T. Crane, with his extensive capital markets experience and deep knowledge of the secondary market for life insurance, will be central to the expansion of Coventry's distribution platform. Mr. Crane, who will serve at Coventry as Managing Director, International Distribution, previously worked at Deutsche Bank AG in London for five years, most recently as Global Head of Distribution for the bank's
  longevity derivatives business. Prior to that, Mr. Crane worked at Gen Re Securities, a subsidiary of Berkshire Hathaway, Credit Suisse First Boston, Barclays Capital and Standard & Poor's.
  
  "I've known Coventry's senior management for close to a decade and look forward to working with them to continue to grow Coventry's distribution team," said Mr. Crane. "Nobody is better positioned to offer alternative asset exposures in the longevity asset class. I am delighted to have the opportunity to make a significant contribution to the firm's success."
  
  Simon Erritt also joined Coventry as a Managing Director. Mr. Erritt worked previously at Citigroup, where he was Director of the Asset Finance Group in London. He played a leading role in the development of Citigroup's investment advisory activity in the U.S. secondary market for life insurance. His work included the origination and execution of German retail closed-end funds and extensive work in the structuring of the asset with hedge funds and other institutional investors. Mr. Erritt has extensive experience in structuring transactions in multiple asset classes, including transportation, real estate, film and renewable energy.
  
  "We are extremely pleased that Michael Crane and Simon Erritt have chosen to join Coventry," said Mr. Buerger. "The experience they bring will comp