Health Squared lands mobile GP communications brief
Health Squared Communications completes GlaxoSmithKline IMPACT Awards
24 October 2006
Pearl Medical, the largest mobile community of GPs using BlackBerry devices, has appointed Health Squared Communications to handle its marketing and public relations strategy.
Pearl Medical, who jointly launched mobilised patient records with EMIS earlier this month, has appointed the agency following initial work it carried out to launch the new service for healthcare professionals earlier this year.
Pearl Medical currently has 1500 GPs using its service that provides healthcare professionals with access to NHS Mail on the move, shared practice calendars, the ability to view and edit documents while out of the surgery and to access patient records via the BlackBerry device provided as part of the membership.
The London based organisation, managed by Andrew Wigmore, the founder of Health Media and former political advisor, will be working with the Pearl Medical management to further build the membership base and present the case for increased use of mobile technology in healthcare to stakeholders and to the media.
Commenting on the appointment, Andrew Wigmore said: "Healthcare is the fastest growing sector in the UK, both in terms of demand and new innovative solutions to meet it. Our appointment by Pearl Medical adds to our already extensive list of clients who are leading the way in their respective fields, and we are delighted to be working with a company that looks to change the face of healthcare and the way it is delivered in Britain."
Heading the Health Squared Communications account team is Group Communications Manager Alastair Cartwright. Formerly Account Manager at Eloqui PR and Citigate Communications, Alastair joined Health Squared in April to boost the marketing and PR team.
ENDS
For further information please contact:
Alastair Cartwright
020 7486 6660
07917 403090
alastair@healthsquared.co.uk
